Fintech & Purpose

Our 2024 impact: numbers and beyond

Our 2024 impact: numbers and beyond

21 April 2025

42-Our-2024-impact_-numbers-and-beyond

Without a doubt, the financial exclusion gap is narrowing, and more and more people are being included. Innovation and collaboration are reshaping what once looked impossible. Today, there are more than 2 billion registered mobile money accounts across the world, 514 million active users, and $1.7 trillion in transactions annually, a clear sign that meaningful progress is underway. At JUMO, we’re proud to be part of this shift, using data, AI, and partnerships to help build inclusive, sustainable financial systems. Jade Potgieter, Head of Strategic Programmes & ESG for JUMO, shares key highlights from our 2024 Impact Report, reflecting on progress, the partnerships powering it, and the lessons we’re carrying forward.

Africa’s population is young and growing quickly, with a projected 50% increase in the next 20 years. In this context, access to fair and transparent financial services is more important than ever. For entrepreneurs, small business owners, and everyday people, capital isn’t just a lifeline—it’s a powerful tool for growth and resilience.

Just having more financial products out there doesn’t automatically lead to better outcomes.

The real challenge is building systems that truly work for people—services that are accessible, meaningful, and built to last.

At JUMO, we team up with banks, mobile network operators, and fintech platforms to bring high-quality financial tools straight to mobile devices. It’s all powered by real-time data, smart tech, and a deep commitment to putting customers first.

Our progress in 2024

2024 was a year of real momentum. We grew our reach, strengthened our systems, and focused on making the experience even better for the people we already serve. Some of the highlights we’re proud of:

  • Smarter tools: Our AI-powered lending helped more users qualify for products suited to their needs. Over half of high-risk users improved their eligibility over time.
  • Wider reach: We doubled our onboarding rate and disbursed over 222 million individual loans, bringing more people into formal financial systems.
  • More inclusive outcomes: 33% of loans went to women, and 21% to youth under 24. Through advanced segmentation, we improved access without compromising affordability or risk.
  • New capital pathways: We launched Africa’s first e-money Asset-Backed Securitisation (ABS) in partnership with the Standard Bank Group, a financial innovation expected to support over 500,000 entrepreneurs in Uganda in its first year.
Built around the customer

Customer feedback is at the heart of how we build products. In 2024, 83% of users said JUMO-supported loans improved their quality of life, helping them manage business cash flow, cover school fees, or respond to unexpected needs.

But access is just the start. We’re committed to making sure our services truly work for people in the long run—that’s why we keep investing in customer protection, financial education, and responsible data use. It’s all about creating lasting value while avoiding unintended harm.

Progress through partnership

Systemic change doesn’t happen alone. Whether it’s co-designing products with mobile operators, partnering with regulators on fair practices, or working with amazing organisations like Cerise SPTF to strengthen customer protection in digital services, collaboration is at the heart of our work.

We also align our efforts with the UN Sustainable Development Goals to make sure our growth supports wider social and economic progress.

Explore the full report

Our 2024 Impact Report tells the story of the complex systems we’re working in—and the progress we’ve made together through collaboration and shared effort.

Take a look and see what we’ve been up to, what we’ve achieved together, and where we’re headed next. We’re excited to share it with you!

Click here to read the full 2024 Impact Report

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